BEYONDLABELZ.COM is designed to engage teen visitors in an innovative, fun and interactive experience that will reignite quest for learning, purpose, courage, personal respect, self-love and triumph over adversity.

We intend to inspire teenagers to create new ways to handle adversity and be judged not by their physical appearance but by how they handle their circumstances. We aim to evoke response-able action over labels and stereotypes which paralyze creativity, the ability to make appropriate decisions and choices and stifle the desire for success.

BEYONDLABELZ.COM is powered by OLOWOTOT PRODUCTIONS® the mother company, established in 2001 by entrepreneur, teacher, author, producer Quelyn Purdie. Quelyn has been teaching and counseling in some capacity for over twenty years. She has taught at The Bridges Juvenile Center (formerly known as Spofford Juvenile Detention) in Bronx, New York and served as a caseworker for teens living in foster care in Bronx, New York. She currently teaches in New York City public schools. Purdie's experiences as a teacher and caseworker have inspired her to write Validation Denied, Grace Bestowed:somewhere between the ghetto and God was something called foster care… a memoir which offers a poignant yet entertaining insight into a teenager's struggle to defy the labels and stereotypes of living in foster care.

In 2001 Quelyn established OLOWOTOT PRODUCTIONS® in response to the growing need to educate through art, teen trainings for projects and events, and tutoring at-risk students in the New York City public school system. She produced the film The Task which won best short at the 2007 Philadelphia Film Festival. Quelyn holds a B.A. in Communication Studies from SUNY at Oswego and will begin graduate coursework in education this fall towards a Master's in guidance counseling.